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Shop Safely At Ascot Beds During The Corona Covid-19 Pandemic

Ascot Blogs

Shop Safely At Ascot Beds During The Corona Covid-19 Pandemic

The current Covid-19 pandemic is reaching South Africa at an alarming rate.

We at Ascot Beds and Furniture are concerned about the current situation and are striving to ensure a safe work and shopping environment for our people and customers.

The management of Ascot Beds and Furniture fully supports the initiatives of the government to curb the spread of infections and flatten the curve.

Our online store is fully functional and loaded with the latest beds, furniture, and pillow specials. Click here and start shopping.

We have introduced various safety measures in our stores. Our staff are trained and briefed on hygiene, protection, and cleaning. Not only do we provide free hand sanitizing at our doors, but we also respect the social distancing of 2 meters between our sales staff and customers.

All touch points, doors, handles, and equipment is cleaned often and thoroughly with an alcohol-based cleaning agent.

Your credit card and point of sale machine will be sterilised before use.

Our sales staff are trained in deep cleaning of the stock on the floor to ensure that shoppers experience a stress-free environment.

All delivery personnel are trained in hygienic deliveries and are equipped with hand sanitisers and cleaning materials. They will sanitise your product before delivering it to your designated area.

Most importantly, our staff are monitored for symptoms of infection and sent for testing should there be any doubt.

Lastly, Ascot Beds and Furniture is a family-owned and run business. We have been in operation since 1991 and have provided the community with quality products and exceptional service ethics. Read more about our history here.


We also rely on the support from our community and request your assistance to ensure that the virus is contained and eradicated through our combined actions and effort. We also appreciate you and your family’s business with Ascot Beds, as this assists our staff and family to support their own.

Information on the current COVID-19 situation in South Africa is available here.

You might also be interested in reading about the impact a lack of sleep can have on your health. Read here about six diseases you can avoid by sleeping better.

During the lockdown, you can buy online at or contact our Alberton store on 011 907 6022

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Ascot Beds and Furniture – Online Success During A Pandemic

Ascot Blogs

Ascot Beds and Furniture - Online Success During A Pandemic

We are all painfully aware that the Covid-19 outbreak has adversely affected business globally, as well as here in sunny South Africa. A necessary, but hard lockdown, meant that businesses suffered tremendous losses, with some even closing their doors permanently.  It is safe to say that most are still on a journey of recovery, battling struggles with production and manufacturing, whilst trying to catch up on a backlog of demand.

Ascot Beds and Furniture is a lucrative family business, which has been operating in Johannesburg since 1991. For 30 years, the owners have been selling superior mattresses, accompanied by bedding, as well as furniture from their various showrooms. Their multi-million rand business thrived, and loyal customers knew that they only needed to walk through Ascot’s doors to receive the best service and highest quality products. Then the pandemic struck. Doors were shut and buying came to a juddering halt. Ascot’s owners understood that they had to take critical and urgent action to adapt their business for survival. This is how they came to transform from a traditional, brick-and-mortar operation to a flourishing online trader.

Revealing admirable resilience and a commitment to outlast the pandemic, the owners took three decisive steps to move from a “feet-through-the-door” business to an e-commerce venture:

  • They identified the fastest and easiest way into the online market. This involved partnering with established companies with already massive digital footprints. Teaming up with South Africa’s leading online store,, as well as major retailer Makro, propelled them immediately onto e-commerce platforms.
  • They launched an e-commerce functionality. Now one can browse from the convenience of one’s own home for the comfort of one of their high-class mattresses or custom-made furniture pieces on their very own website.
  • They increased their social media presence. Ascot now shares frequent posts which include specials, competitions, and videos demonstrating various aspects of mattress heaven. For example, a recent video of the owner, Leopold Dussing, talking about a special on the Hip Zone Plush mattress has received over 3000 views. One will never achieve 3000 feet through your door with one special running. 

Ascot’s story reaffirms the saying: “Where there’s a will, there’s a way.” Ascot’s owners took immediate and active steps to remedy a dire situation. E-commerce and an active online presence are crucial in our day and age. Retailers certainly need not wait for a crisis, such as Covid-19, to strike before they take to the digital space.